The Oxfordshire Property Agent Instagram Stories Design for Friends and Family Discount

This multi-variant digital marketing suite was designed for The Oxfordshire Property Agent to promote their dual-incentive reward campaign. The project presents three distinct layout designs optimised for social media stories and mobile feeds. The campaign targets both existing homeowners looking to sell and local residents looking to refer friends, using tangible monetary imagery to drive high-value engagement.

Design & Requirements Breakdown

Tailored Multi-Message Architecture - The three layouts divide a single financial incentive into highly targeted marketing tracks- pure peer-to-peer referral ("Friends & Family"), direct client acquisition ("Your Property, Your Reward"), and a combined split-choice option ("OR").

High Urgency Monetary Anchor - A bold, high contrast typography treatment scales up the headline reward value ("£250") to create an immediate focal point that anchors every asset.

Cohesive British Real Estate Branding - A warm, sophisticated palette of cream, rich taupe, and deep slate blue reflects an elegant, trustworthy aesthetic suited for the UK property market.

Tangible Visual Metaphors - Handheld imagery featuring a piggy bank, fan-spread £20 notes, and illustrative house miniatures ground the abstract financial offer into real world, relatable concepts.

Structured Fine Print Integration - Essential legal and compliance terms such as "Payment made on completion" are seamlessly nested into the lower thirds without disrupting the primary ad copy.