Social Media Graphics for MacPherson Roofing

This project features a pair of targeted social media marketing graphics created for MacPherson Roofing, a premier trade contractor based on the Isle of Skye. The objective was to design a highly functional digital asset kit that simultaneously establishes brand authority for premium local projects while driving high urgency leads for emergency repair situations.

Design & Requirements Breakdown

Visual Identity & Contrast - The campaign relies on a deep navy blue and crisp white corporate layout, split into two thematic variations. A bright, sky-blue layout anchors the general contracting services, while a moody, storm cloud backdrop injects immediate visual urgency into the emergency ad.

Information Architecture - Heavy regional service lists including new builds, flat roofs, guttering, and Tata Standing Seam metal roofing are neatly categorised into a clean, bulleted sidebar menu that remains highly scannable on smaller mobile feeds.

On-Site Photography Integration - The graphics weave together multiple layers of local proof, blending large background images of completed slate roofing with smaller circular and square inset thumbnails showing active site workers and the company's branded service van.

High-Visibility Lead Capture - Both variations feature a massive, high-contrast phone number block paired with localised contact footers (complete with email and physical Portree, Isle of Skye address data) to maximise immediate click-to-call conversion rates.