Social Media Design for Wright Family Summer Giveaway Promo

This project involved designing a high engagement social media giveaway graphic co-branded for Wright Family Law Group for their summer give away promotion of winning a weekend at the Ashworth by the Sea Oceanfront Hotel. The primary objective was to create a vibrant, seasonally themed promotional ad to rapidly boost audience engagement and social media follower growth across multiple digital platforms.

Design & Requirements Breakdown

Sun-Drenched Summer Theme The graphic leverages a bright, warm yellow and pink colour palette, paired with a sun-split backdrop, a beach ball, a ice lolly, and a starfish. This immediately establishes an inviting, joyful summer holiday mood that captures users' attention mid-scroll.

Clear Co-Branded Layout The design smoothly integrates two distinct brand identities without cluttering the canvas. The Wright Family Law Group logo anchors the campaign sponsorship at the bottom, while the elegant Ashworth By The Sea typography stands out prominently as the enticing grand prize destination.

Multi-Platform Engagement Checklist To maximise viral reach, the layout presents a clean, bulleted "Easy Rules to Enter" section. It pairs direct text instructions with clean TikTok, Facebook, and Instagram icons to guide users through the multi-channel entry process (subscribing, following, and sharing).

Urgency & Incentive Anchors High-contrast, bright red ribbons are strategically utilised to highlight critical conversion factors such as encouraging users to maximise their chances ("ENTER UP TO 5 TIMES!") and establishing an absolute deadline ("WINNER ANNOUNCED ON JUNE 12 2023").