Social Media Design for whatchudoin.com

This project features a comprehensive, multi-asset digital advertising suite designed for the social planning app Whatchu doin!. The primary objective was to drive app installations across multiple platforms (Google Play, App Store, and Microsoft) by contrasting the complexity of traditional event planning with the app's frictionless, user friendly solution.

Design & Requirements Breakdown

Visual Identity - A bold, high energy palette combining deep royal purple and vibrant crimson red to project a youthful, engaging, and dynamic lifestyle brand identity.

Interactive Gamification Layout - The main anchor graphic utilises a playful, interactive "Select One" multiple choice quiz format ("A. Hire a social coordinator" vs. "B. Download Whatchu doin!"). This design gamifies the feed to drive user engagement and highlight the app's core value proposition.

Step by Step Onboarding Graphic - A compact 3 step micro-infographic ("Simple as: 1. Create a plan, 2. Send to friends, 3. Have fun!") breaks down complex user flows into bite-sized, illustrated instructions using mock UI elements to demonstrate ease of use.

Emotional Lifestyle Framing - Secondary tiles lean heavily into candid, high vibrancy lifestyle photography of friends connecting in real life, successfully linking app utility with positive emotional outcomes like "Less planning = More fun."