Social Media Design for Tefillin

This project features a compelling, portrait focused social media campaign designed for a prominent Persian Jewish community leader and influencer. The primary goal was to create an authoritative, highly recognisable calling card graphic that merges traditional cultural practices with modern digital outreach to encourage community participation.

Design & Requirements Breakdown

Visual Identity Comparison - The project showcases two distinct design iterations. A bright, celestial light-blue concept with soft gradients and star sparkles, versus a moody, high-contrast corporate tech layout utilising sharp navy and teal geometric slices.

Iconic Framing & Gesture - Both layouts utilise an assertive, direct perspective hero photograph of the influencer pointing directly at the viewer, mimicking classic, high impact recruitment poster motifs to drive strong personal accountability.

Cultural Context Integration - The photography explicitly highlights the traditional wrapping of tefillin (phylacteries) on the arm and forehead, anchoring the modern graphic design firmly within traditional ritual and identity.

Balanced Typography - The main call to action ("I WANT YOU TO PUT ON TEFFILEN") is set in a bold, authoritative sans-serif typeface, immediately contrasted by a smaller, clean descriptor layout that establishes the subject's background as a trusted community voice.