Social Media Design for Oxford Performance Autos

This project involved creating a cohesive, multi-asset social media advertising campaign for Oxford Performance Autos. The objective was to design a unified suite of promotional graphics that target two distinct automotive services: premium wheel refurbishment and ECU remapping performance upgrades.

Design & Requirements Breakdown

High-Octane Visual Identity The campaign utilises a high-contrast orange, dark grey, and white colour scheme. This palette evokes speed, mechanical precision, and premium automotive styling, designed to pop on a user's social media feed.

Cohesive Multi-Layout Strategy The assets are built using a modular design system. Slanted hazard lines, consistent typography, and a prominent "Book Now" call-to-action button tie the different ad formats together while allowing each service to have its own focal point.

Benefit-Driven Messaging The ad copy balances premium technical capabilities ("Diamond Cut Lathe", "Bespoke Remaps") with strong financial incentives ("From £60+VAT", "Best Prices Guaranteed", and "Save Fuel") to immediately drive conversions.

Dual-Service Clarity Wheel Services - Features striking macro close-ups of alloy wheels to highlight the physical finish and restoration quality. Performance Services - Employs sleek, modern sports car imagery and glowing engine/ECU elements to visually represent "Next Level" power and efficiency.