Social Media Design for Matt Macon

This project features a high converting, direct response social media advertisement designed for a home improvement assistance service. The primary goal was to structure heavy qualification criteria and multiple assistance programs into a clear, trustworthy, and urgent digital flyer that drives direct message and text inquiries from eligible homeowners.

Design & Requirements Breakdown

Visual Identity - A bold, high contrast palette of patriotic red, deep navy blue, and stark white that commands immediate attention in fast moving social feeds while evoking a sense of official program trust.

Information Scannability - Crucial qualifying parameters ("Under $89K Income" and "Must Have Current Homeowners Insurance") are isolated within clean, floating white badge elements paired with descriptive vector icons to ensure immediate visual comprehension.

Photography & Layout Splits - The upper canvas features an action shot of a professional roofing crew, balanced by three smaller thumbnail images showcasing detailed on site work. This layout grounds the offer in real world labour and authenticity.

Urgent Lead Capture - The lower right corner utilises a dynamic, slanted white banner featuring a friendly, handwritten font style ("Message me or text your organiser Matt...") alongside a prominent, high visibility phone number block to reduce friction and encourage direct, personal outreach.