Social Media Design for Coyle Medical Refer a Friend

This project features a targeted social media advertisement designed for Coyle Medical to promote their internal referral program. Building upon the established brand identity of previous recruitment assets, the primary objective of this graphic was to drive passive candidate generation by incentivising existing networks to refer qualified medical peers.

Design & Requirements Breakdown

Visual Identity - The design maintains strong brand continuity by utilising the company's signature palette, combining deep blues and clinical whites with a high visibility emerald green accent banner to anchor the main promotional hook.

Composition & Framing - A professional, bright healthcare environment serves as the background, featuring two medical staff members in scrubs positioned on the right. This imagery reinforces teamwork, camaraderie, and the "friend" theme of the campaign.

Typographic Hierarchy - The main hook ("IT PAYS TO HAVE FRIENDS") is housed within a solid green block to immediately capture attention in a fast moving social feed, followed by a clean, minimalist sans-serif text block that clearly explains the incentive model.

Call to Action - A compact, high-contrast "Get In Touch Today!" button grounds the lower left layout quadrant, offering an easy, low friction next step for interested users to submit their referrals.