Social Media Design for Conspicuous Beauty

This project features a minimalist, editorial style social media marketing campaign created for Conspicuous Beauty (CB) Skincare. Developed ahead of their product launch, the primary goal was to establish a high end, clean brand identity that balances striking product photography with informative ingredient breakdowns.

Design & Requirements Breakdown

Visual Identity - A muted, organic colour palette utilising soft beige and warm stone tones, perfectly matching the clean, clinical aesthetic of modern luxury skincare brands.

Product Mockup Integration - High quality 3D bottle and tube packaging mockups are dynamically staged on raw concrete blocks, adding a tactile, architectural feel that enhances the premium nature of the products.

Information Architecture - The middle graphic elegantly maps out heavy educational text by splitting key scientific ingredients: Niacinamide and Hyaluronic Acid, into clean, scannable bullet point lists on either side of the bottle.

Infographic Callouts - The final panel breaks down complex product benefits using fine, minimalist line icons paired with short, punchy benefit text, guiding the viewer easily through the product's value proposition.