Social Media Design for Calathea Accounting

This eye catching social media advertisement was designed for Calathea, The Construction Accountant to promote a local networking event. The primary brief was to create an inviting, community focused graphic that breaks the traditionally corporate mold of accounting firms, driving attendance for a local business meet-up.

Design & Requirements Breakdown

High-Energy Palette - Utilising a striking combination of warm oranges, deep navy blue, and crisp white to project an approachable, energetic, and professional brand identity.

Mid-Century Modern Graphics - Incorporating geometric patterns, stylised flora, and retro coffee mug illustrations to create a trendy, welcoming café atmosphere.

Strategic Portrait Placement - Framing the host's head shot in an elegant, elongated arch that seamlessly integrates human connection with the graphic design elements.

Clear Information Hierarchy - Structuring the event details: date, time, and location, using clean, highly legible typography to ensure friction less scanning for busy local business owners.