Social Media Advert Designs For Lume Tallow

This project features a cohesive four part social media ad sequence designed for Lume Tallow. The strategic layouts are optimised for Meta platforms to drive conversions for "The Complete Recovery Bundle" skincare line.

Design & Requirements Breakdown

Diverse Ad Angles - Combines multiple psychological hooks problem solving headlines, consumer testimonials, and empathetic relatable text ("Have you tried just moisturising more?") to capture different buyer personas.

Premium Product Staging - Showcases the sleek product bottles and raw natural ingredients against contrasting slate and charcoal backgrounds to elevate perceived value.

Educational Infographics - Employs checklist bullet points and clean layout blocks to clearly list benefits like stopping itchiness, reducing redness, and repairing skin barriers.

Conversion Architecture - Embeds a dominant bottom bar "Shop The Bundle" call to action along with highly visible, strike through promotional pricing ($95 $64) and risk reversal guarantees to eliminate purchasing friction.