Social Media Advert Designs for Long Beach Car Wash
This project features a dynamic, multi-asset digital advertising suite designed for Long Beach Car Wash. The campaign was developed to announce a transition to "Under New Management" while driving immediate bookings through clear service packaging, promotional pricing, and a new customer loyalty program.
Design & Requirements Breakdown
Visual Identity - A high energy, refreshing palette dominated by deep blues, aquatic aquas, and crisp white soap bubble textures, paired with high visibility yellow and orange badges for pricing accents.
Information Design - Heavy operational data including diverse service tiers, fine print terms, pricing brackets, address details, and contact numbers is neatly categorised into clean, rounded UI-style blocks to maintain readability.
Layout Versatility - The asset kit includes a comprehensive multi-service master menu alongside targeted micro-campaigns focusing on single offerings, like the specialised "Light Up the Night" headlight restoration service and the "Five Star Rewards System."
Conversion Focus - Each individual layout integrates direct local indicators, prominent phone and address details, and a high contrast "Book Now!" button to optimise immediate customer acquisition.