Social Media Advert Design for Kyro London

This project features a multi-format digital advertising campaign created for the fashion or lifestyle brand KYRO London, fronted by influencer/creator Kam. The objective was to design a high drama announcement announcing the brand's return after a brief hiatus, establishing personal connection and building immediate anticipation.

Design & Requirements Breakdown

Visual Identity - A moody, high contrast aesthetic utilising deep blacks, stark highlights, and vibrant neon pink and orange typography to command attention on a digital feed.

Layout Adaptation - The campaign is built across two distinct aspect ratios, a vertical story format (9:16) and a square feed format (1:1), demonstrating seamless layout responsiveness while keeping identical design elements.

Typography & Impact - Ultra-bold, distressed block lettering for the main "WE'RE BACK!" headline creates an aggressive, unmissable visual punch, softened by the inclusion of a personal handwritten signature script ("Kam x").

Storytelling Layout - A vertical coloured border on the right acts as a sidebar, housing a subtle, rotated teaser text ("Something exciting IS COMING for you. STAY TUNED..."), keeping the primary focus on the intimate personal announcement copy in the center.