Social Media Advert Design for El Sazon Oy

This project features a vibrant, localised social media marketing advertisement designed for the bakery and catering brand El Sazón. Written in Finnish, the primary objective of this graphic was to drive volume sales for their artisanal cake menu by pairing a direct promotional discount with heartwarming, family oriented lifestyle imagery.

Design & Requirements Breakdown

Visual Identity & Atmosphere - A charming, home baked aesthetic utilising a soft cream canvas decorated with cheerful, retro floral vector illustrations along the top header border to evoke a cosy, celebratory feel.

Information Architecture - The primary sales hook ("Kakkuale – Kaikki kakut -10%!") is set in a bold, high contrast pink sans-serif typeface, immediately anchoring the viewer's attention to the core promotional offer.

Badging & Product Specs - Bright magenta and yellow circular badges are used to seamlessly layered practical product details directly onto the imagery, cleanly calling out specific parameters such as portion sizing ("Sopii 10 hengelle") and lactose-free options ("saatavilla laktoosittomina").

Lifestyle & Product Contrast - The layout balances a clean studio product cutout of a flan cake on the left with a warm, candid lifestyle photograph on the right showing a mother and children decorating a cake together, effectively linking the purchase with positive family memories.