Social Media Advert Design for Camper Van Adverts

This project features a comprehensive, multi asset digital advertising suite designed for Drive n Camp Oxford. The primary objective was to tap into the experiential travel market by creating a unified social media kit that promotes premium camper van hire and rental services, translating practical vehicle features into an aspirational outdoor lifestyle campaign.

Design & Requirements Breakdown

Visual Identity - A rich, nature inspired palette dominated by deep forest greens, warm autumn oranges, and wood textures, establishing an immediate connection with camping, adventure, and the outdoors.

Layout Scaling & Consistency - The multi-format asset kit includes a dominant, dual vehicle master graphic alongside four specialised square promotional tiles. Strong brand continuity is maintained across all sizes through consistent placement of the circular "Drive n Camp Oxford" emblem and a unified grass textured footer.

Grid Based Product Showcase - The secondary tiles utilise tight, modular image grids to squeeze multiple interior and exterior product angles, such as sleeping setups, kitchenettes, and pop-top roofs into compact social dimensions without cluttering the canvas.

Persistent Value Proposition - To drive immediate consumer action and handle typical buying objections, every asset carries a synchronised checklist detailing key transactional hooks: "Prices from £50 per day," "Choice of vans," "Insurance included," and "Breakdown cover included."