Sports Packaging Design

In 2014-15, Saint Nicolas worked with Sports Direct in order to refresh their ‘Lonsdale Nutrition’ Sport Nutrition in-store & online product ranges. Including over 70 different individual product ranges, Saint Nicolas worked with SD to develop the new retail packaging for the ranges including the label work, promotional graphics and final product rendering.

In development for a significant amount of time whilst Sports Direct provided label content including foreign market translations and full product data, Saint Nicolas worked alongside Sports Direct to refine and ready the launch of their new Lonsdale branding, which then launched in all their retail stores and online web presence.