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Super Specs Branding Design

Saint Nicolas worked with the owners at Super Specs to produce the retail business branding identity for their online ‘Super Specs’ company.

We looked at creating a super hero style identity with an ornate twist. Creating the large, impactful ‘S’ emblem with ornate swirls and a mixture of ‘hidden’ spectacles throughout the concept. Then giving the branding look a regal feel with off white & navy blue colour pallet.

We followed this branding style onto their business stationery elements including designs for letterhead, compliment slip and double sided business card visuals. Saint Nicolas also produced in store promotional elements including glasses cases, cleaning cloths & wrapping paper.

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