The Saint Nicolas creatives were tasked in 2015 of developing a fierce retail brand identity for a new range of sports supplements called ‘Hardcore Supplements’. Aimed at the serious end-user in body muscle building and definition, the conceptual design around the packaging was to create a visual feeling of strength and power. The use of the dark colour pallet with neon highlights in yellow for the standard range and hot pink for the female aimed range of products gives Hardcore it’s memorable bold identity without dating the brand around an already saturated market place, where standing out on the shelf is key.

12 different packaging ranges were created in both unisex and female-aimed ranges alongside the marketing and promotional creatives to promote the new retail brand identity to the marketplace.

Hardcore Supplements is all about it’s core values, boldness, superior strength and maintaing it’s fun & enjoyable appeal.

Date: 2015
Categories: Branding Identity, Packaging Design, Marketing Promotion
Client: WHS Supplements

In 2014-15, Saint Nicolas worked with Sports Direct in order to refresh their ‘Lonsdale Nutrition’ Sport Nutrition in-store & online product ranges. Including over 70 different individual product ranges, Saint Nicolas worked with SD to develop the new retail packaging for the ranges including the label work, promotional graphics and final product rendering.

In development for a significant amount of time whilst Sports Direct provided label content including foreign market translations and full product data, Saint Nicolas worked alongside Sports Direct to refine and ready the launch of their new Lonsdale branding, which then launched in all their retail stores and online web presence.

Date: 2014-2015
Categories: Retail Packaging Re-Design
Client: Sports Direct